Marketing Data Foundation Starter Guide

Learn how to bring in marketing data into Snowflake and build a NativeApp on top of the data

Link to demo video Link to Quickstart

overview

This solution shows how to import all relevant customer and marketing data into Snowflake and structure it in a unified format to power data-driven marketing. The marketing data foundation starter pack includes Customer 360 and Campaign intelligence solutions to build a comprehensive ‘marketing app suite’.

  • Data Foundation Starter for Customer 360
  • Data Foundation Starter for Campaign Intelligence

Snowflake Features Used
Quickstart
Build this solution now Marketing Data Foundation Starter Guide

Solution Architecture: Campaign Intelligence on Snowflake

  • Integration: For each use-case, we selected two sources from core systems, Salesforce & Google Analytics, to build a  Customer 360 starter. For the Campaign Intelligence starter we selected Facebook and Linkedin Ads data.
  • Unification: Joining these sources by breaking down silos into a single repository 
  • Insights: we use the  Snowflake Native App framework to build an application that surfaces insights from the unified datasets.

HANDS-ON TECHNICAL RESOURCES