Cohort Builder: A Customer Segmentation Framework

Streamlining Data Segmentation with Streamlit and Snowflake

Solution Innovation

overview

The Cohort Builder is a versatile solution designed to facilitate the creation, management, and scheduling of customer cohorts using Streamlit and Snowflake. This tool leverages a user-friendly Streamlit application to define and manage groups of individuals based on shared characteristics or behaviors.

  • Cohort Building: Define cohort criteria using an easy-to-use interface that generates SQL queries. This feature enables users to segment data based on attributes like AGE_CODE, LOCATION, and DATE.
  • Cohort Management: Offers tools for updating and maintaining cohorts, ensuring they remain relevant and accurate as new data becomes available.
  • Cohort Scheduling: Automates the refreshing of cohort data at regular intervals, utilizing Snowflake’s dynamic tables, tasks, and procedures.

Snowflake Features Used
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Solution Architecture: Cohort Builder for Customer Segmentation

  • User-Friendly Interface: The Cohort Builder offers an intuitive interface for users to create and manage cohorts based on various criteria, making it accessible to both technical and non-technical users.
  • Scalable Data Processing: It leverages scalable data pipelines to efficiently process large datasets, ensuring quick and accurate cohort segmentation and analysis.
  • Integration and Automation: The solution integrates seamlessly with existing data sources and automates the cohort scheduling process, enabling real-time updates and streamlined workflows.
  • Customizable and Secure: Provides customizable cohort definitions and ensures data security and compliance with relevant regulations, maintaining user privacy and data integrity.

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